Banimon blog updated with a figure schematic showing some of the builds and some of the pieces. With a target price of $7, you get 2 heads and a whole mess of weapons with each figure.
promised, here are some schematics of the new toy. This does not show
all the views, nor is it an indication of all the pieces that go inside
the bag, it was meant more to illustrate few of the more obvious weapons
He writes more, but you should go read it there.